Facebook vs. LinkedIn

Social media. Everywhere we go we find people glued to their media devices, all thanks to the various social media platforms available today. For the library and information service professional, both Facebook and LinkedIn can provide a useful resource for networking and development.

Facebook boasts over 2 billion active users monthly, while LinkedIn touts 500 million registered users. For public outreach alone, Facebook is exceptionally useful for librarians. Getting information to patrons about services and resources demands a broad reach, and Facebook provides that reach. Ideas are also rampant on Facebook, with easy access to groups, videos, and chat.

LinkedIn allows registered users to view profiles of people, post job information, and publish articles about their industry. This service caters more for the library professional interested in professional development and industry news.

Through Facebook, users can initiate contact with anyone on the site, depending on their privacy settings. With LinkedIn, users must already be connected or have a mutual connection in order to initiate contact.

As for my personal use of the sites, I often utilize Facebook more as I join different groups catering to librarians. There, users are able to share ideas and discuss libraries and our work among peers and colleagues.
With LinkedIn, I often only use it for job searches or to update my CV and resume. Because some services on LinkedIn are only available to premium users, it does not help me as much to use it when I only have the free version.

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